Marketing your Local Business  
 

If you are creative in your marketing and set your self an attainable strategy plan then you will see you business grow exponentially. This can be achieved with a modest budget if your marketing plan is sound.

There has been a recent study, where it has been suggested that almost 70% of searches done on the internet are for local products and services. Google as always keeps it finger on the pulse. This has resulted in its changing how it returns the search results. It now places more emphasis on “Local”.

As a local business owner you need to be getting your message out there in front on potential clients/customers. Google places are a free local business listing service where Google has already created these sites for approximately 50 Million businesses worldwide.

It could not be easier as they are already pre-designed and pre indexed. With this in mind many are now on page one of Google a great place to be, wouldn’t you say! How can my business be listed on Google Places if I haven’t done anything yet? Information contained on your places page has essentially been gathered from third party websites, online yellow pages and other business directories, aggregated by Google and put into one place your Google Places page.

As I am sure you know the Internet is the go to place when people are doing their research for products, services and price. You probably are one of those people, so it is vitally important that you have a website in place to answer their questions/concerns.

You not only need a website, you need it to be on page one of Google to ensure that it is found by potential clients/customers. The simple reason is that some studies have found that a whooping 90% of web surfers do not bother looking further than page one. So if you are not there, you are nowhere.

It’s not about having a fancy website; it’s about positioning yourself correctly to take full advantage of these one page surfers.

As a business owner you already know about marketing your business using the normal methods of “offline” marketing, newspaper ads, radio, flyers, lead generation etc.

You now need to ramp up your marketing strategy and take your business online. The simple reason is people are spending huge sums of money on the Internet, so as a Local Business Owner that is where you need to be!